Approach

We focus on the client's brand message and how it will translate to the target audience. Once the audience is defined we can create a clear project message with enormous impact.

Another mission critical element to our approach is maintaining a communication-based relationship with our clients during all phases of a project. We never underestimate that relationship by concluding that our ideas or designs are better than anyone else's. We respect our clients as equal partners that want to take an active role in a project, and treat them as informed, intellectual collaborators who want to achieve outstanding work.

Process

Define
At the beginning of every project is research. No matter the type, how big, the delivery method, all projects must be thoroughly researched. To accomplish this, we Listen. We ask the client questions, about the company, about the target audience, about the product or service, and then we listen to the answers, trying to get our hands around the central idea or theme to give it context. We establish a dialog to create the foundation for a collaborative partnership with the client. We invite the client in early and often during the lifecycle of the project. The success of a project is dependant on our ongoing communications. We set out to define the objective of the project. By the end of this phase we should have a clear understanding of the goals of a project.

Plan
The project takes on a physical form during this phase. Data from the previous phase is analyzed and converted into workable models. Creative and technical briefs are drawn up to explain and describe the logistics of the project. Project architecture and flowcharts are created to give the project a visual roadmap. Content sources are defined and implemented. Internal and external to-do documents are created to keep the project delivery schedules on target.

Build
Concepts are presented and refined during this phase. Once a concept is selected visual explorations are applied to the concept. Once a final design is approved the process of creating the project begins. Utilizing the roadmap from the previous phase the project rapidly takes final form. As with previous phases the client is encouraged to give feedback to keep expectations on track.

Deliver
The final phase of the project ensures that all goals have been met and all briefs implemented before delivery of the project. Final changes and beta testing are conducted and all necessary modifications are completed. Interactive projects typically require ongoing maintenance or support. All of our interactive projects are guaranteed to function as promised and will be maintained by our staff as outlined in the contract.